Media kit

Partner with Cat Cover Compare

We're an independent UK cat insurance comparison site with a highly targeted, high-intent audience of cat owners actively looking for cover.

28+
UK insurers compared
100%
Cat-only focus
4
Cover types analysed
Free
For every visitor
Audience

High-intent UK cat owners

Our visitors aren't browsing — they're buying. Every person who lands on Cat Cover Compare is actively researching cat insurance, comparing policies, and ready to purchase.

  • UK-based cat owners and prospective adopters
  • Searching for specific policy types (lifetime, time-limited, multi-pet)
  • Comparing prices before purchase — bottom-of-funnel intent
  • Interested in breed-specific health risks and coverage needs

Why partner with us?

Targeted
Cat-only audience — no dilution from dogs, horses, or general pet content
Transparent
Clear affiliate disclosures and independent editorial standards
Growing
Regular new content: guides, breed pages, calculators, and insurer reviews
Compliant
ASA- and CMA-compliant disclosures on every affiliate link
Content

What we publish

Our content is written for cat owners at every stage of the insurance journey — from first-time kitten adopters to owners of senior cats with pre-existing conditions.

Comparison guides

Head-to-head insurer comparisons, best-of lists, and policy-type explainers.

Breed health pages

Breed-specific health risk breakdowns with recommended cover levels and costs.

Cost calculator

Interactive lifetime cost estimator that drives high-engagement, shareable traffic.

Insurer directory

Detailed profiles of every major UK pet insurer with cover types, limits, and ratings.

Buying guides

Educational content on lifetime vs time-limited cover, dental, pre-existing conditions, and more.

Quote tool

A quick-start questionnaire that matches visitors to suitable insurers and policies.

Collaboration

How we work with partners

Affiliate partnerships

CPA or revenue-share via Awin, CJ Affiliate, Webgains, Rakuten, or direct tracking. We list every partner we work with transparently.

Sponsored content

Breed-specific guides, seasonal campaigns (kitten season, senior cat month), and product spotlights — always clearly labelled as sponsored.

Data & insights

We share anonymised quote-trend data and breed-level demand insights with partners to inform product and pricing strategy.

Our editorial promise to partners

We work with insurers and networks we believe offer genuine value to cat owners. We do not accept partnerships that require us to alter rankings, suppress negative reviews, or publish misleading claims. Every piece of sponsored content is clearly labelled, and every affiliate link carries a disclosure.

Contact

Contact us

We'll only use your details to contact you to discuss our partnership opportunities. Please see our privacy policy for more information about how we process personal data.